Before East Bay Open
Studios 2015, I posted a short essay in LinkedIn about the preparation that
goes into those events. So now, I thought I should try to give another glimpse
at what happens after Open Studios.
The thing is, while the aftermath
has some commonalities, variations are far greater. For example, a person who
sold well, might have a sense of self-esteem, and even euphoria. Putting
everything away, reorganizing work and materials is an opportunity to remember
the events with pleasure. However, a person who sold nothing is fraught with
questions. What could I have done better? Marketing? Location? Better image in
the catalog? Not enough people reached? Then there are the deeper questions
about the work itself. That is a deeply personal odyssey that leads an artist
to the mirror, if only symbolically speaking.
We have to
be honest about the variety of art forms available during Open Studio Events.
There are decorative arts, utilitarian arts, and then that thing that is called
“fine art”. Fine Art exists for itself, and may intend to stir the soul and/or
intellect. That type of art is difficult to sell; harder to sell than a bar of
chocolate, though the two can sometimes deliver the same experience. My work is
in that bracket.
So from my
perspective, Open Studios is always a financial gamble. But it is also a
mental, even a spiritual, gamble. Once a lady who’d been standing silently
looking at one of my paintings with her husband, came right up to it. I
wondered if she was going to ask me to explain a certain section, or comment on
the emotion it had stirred. Instead, she opened her purse and pulled out a
piece of fabric and held it next to the painting. “Whaddaya think?” she asked
her husband. He squinted his eyes and opened his mouth (as if both gestures
helped him to see better). “Gnah,” he said slowly, “I don’t think it’s gonna
do.” She shrugged, put the fabric back into her purse, and joined him on his
way to the next exhibitor.
I’ve often
asked myself what I’d have done if the painting had matched the sofa. Would I
have sold it to them? I still don’t know the answer for sure, but I’d like to
think I would not. If I were to do such a thing, I imagine myself laying awake
at night like a parent who has sent their child off to military school. What was I thinking? How could I have done
that? How can I get him back?
Since the
fabric-in-the-purse lady I have toughened up a lot. I’m ready for anything and
nothing, and I get both. Before caring about whether or not someone is going to
buy my work, honestly, I hope that there is some unspoken or ineffable transmission
of humanness. I know that it may not be what I intended, if I intended
something, but I do hope for communication of a meta-message, or some type of transcendent
experience; something beyond thought, maybe even beyond chocolate.
When I came
home after two weekends sitting in a beautiful garage waiting to engage with
strangers in front of pieces of my work for seven hours a day, feeling pretty
tired. I hadn’t sold anything, so I could have felt depressed. But as I said,
I’m tougher than that now, so I felt philosophical. I am certain about my work,
certain that it is genuine and provocative and mysterious. I reflected on the
interactions I’d had, and a number of them had been delightful and interesting.
I was pleased to have younger artists ask about materials, and I was moved by
adults who looked deeply at the work and walked away nodding their head. “Nice
work,” is all I had to hear from them.
But this
week the Open Studios experience continued to evolve when I got a phone call
from a young woman who’d seen a photo of a piece in one of my portfolios, and
expressed an interest in seeing the real thing. “Sure,” I said, “give me a call
and you can come to the studio.” Honestly, I didn’t count on hearing from her
again (people say a lot of things they don’t mean). So when she called, I was
very impressed. And today, as I swept the studio floor in preparation for her
visit, I told myself not to get my hopes up because though the presence of a
piece usually delivers more than its photo, it’s possible the piece will look
completely different from the image she went away with. She may not get the
same feeling she got from the photo.
So the hour
came, and she walked in. The piece was on the easel, and I watched her face.
Big, beautiful smile. “Oh,” she said, “it’s even better than the photo.” I took
a deep breath, and allowed myself to enjoy watching a person receive that
transcendent je ne sais quoi. She
described a bit about the feeling it gave her, and why it was so significant at
this moment in her life. It was the thing one hopes for: a meeting of the art, the
artist, and the viewer at a deeply conscious oasis of being.
Now this
might surprise you: what made the sale sweeter was that she didn’t have a job,
and she didn’t have the money. But the piece was so important to her that she
hoped she could buy it in payments. When a person stretches financially to own
your work, you know you’ve found it a good home. Fifty dollars a month may not
make a big addition to my income, but I know I will sleep very well.
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